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Five Reasons for Businesses to Hire Women

By Federico Mazzella ,
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Women improve productivity, adapt better to changes, and make up a more stable workforce.

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Diversity is Key for the Organizations of the Future

A study by the International Finance Corporation has revealed that incorporating more women into firms helps protect women’s rights, while also making good business sense. After examining a variety of companies (in Spanish) in different sectors around the world, the study argues that hiring women brings with it the following list of benefits (in Spanish):

 

  • The best available talent: there has been a rise in the number of professionals who could potentially fill vacancies, from the lowest levels up to management.
  • Greater productivity and innovation: there is ever more evidence that when men and women work alongside each other, teams tend to be more creative. Diversity is a key quality for the organizations of the future.
  • Strengthening team dynamics: women are often skilled at uniting people and bringing together different views and ideas. This favors teamwork, encourages people to get involved, and streamlines decision-making.
  • Lower staff turnover and long-term relationships: unlike men, most women can focus on several things at a time and multitask. Companies can take a gamble on their continued training, rather than hiring new staff for new tasks or positions.
  • Better working environment (in Spanish): women are able to relate to other people from a place of empathy. They value others, because they are usually more oriented towards people and their needs. Women are also more predisposed towards communication and feedback, which contributes to conflict resolution.

 

Although female employees represent 40% of the world’s labor force, and many successfully set up their own businesses (in Spanish), the International Labour Organization estimates that about half (48%) of women’s productive potential is not being taken advantage of, compared with 22% of that of men.

Investment in initiatives that support women in the workplace creates a win-win situation as it leads to real benefits for both employees and employers. At least one third of the firms that invested in these programs in emerging and developing markets have seen improvements in their companies, and 38% are expecting to see financial returns, according to a survey by McKinsey.

Some of the benefits are short term, such as reducing staff turnover and absenteeism rates, while others are long term, connected with corporate image, earnings, talent attraction, and higher levels of innovation.

Hiring more women ensures that a company’s workforce is more representative of its customer base and has greater knowledge of consumer preferences: globally, women influence up to 80% of purchasing decisions.

The private sector, which accounts for nearly 9 of every 10 jobs in developing countries, has a crucial role to play in this process. Companies with higher numbers of female employees are still a rarity, despite advances in gender equality. In many industries such as mining, construction, and energy, women represent only a small minority of employees; and they account for a smaller proportion of management positions than men in almost every sector.

 

Barriers in the Region

In some countries in Latin America, the barriers to women working are not only cultural but are also, in many cases, legal and administrative. World Bank economist Elizaveta Perova said that “the lack of flexible, family-friendly policies, together with traditional gender roles that assign women household responsibilities, impede women’s access to paid employment.”

These barriers play a significant role in explaining, for example, the fact that many women decide not to opt for more lucrative career areas such as science, technology (in Spanish), engineering, or mathematics. In addition there are practical difficulties such as the almost total lack of affordable, high-quality childcare services for the children of working mothers.

Some analysts predict that the next economic revolution may arise from the role that women play in the world of business and the market, as the business dynamic would be greatly enhanced by larger numbers of women entering the workforce.

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