On October 5 and 6, the third LAB4+ Forum took place in Puebla, México. The event seeks to promote creativity, innovation, and entrepreneurship.

Organized by the trade promotion agencies of the four Pacific Alliance (PA) countries, 100 firms came together as part of LAB4+ (in Spanish) to promote internationalization and exports, and boost entrepreneurship, venture capital, and intra-regional trade.

Focusing on the design sector, creative industries, and information and communication technologies (ICTs), the forum sought to attract buyers and investors, as well as start-ups and equity funds, among other key agents.

There were talks to develop innovation management skills and to encourage the growth and productivity of small and medium-sized enterprises (SMEs). Furthermore, the event sought for SMEs to share their experiences in innovation and entrepreneurship with their peers in order to build and strengthen the innovation ecosystem within the PA.